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CERTIFICATE In Digital Marketing DM(S-CD-7905)

Last updated Sep, 2026
Certified Course

₹5,500 ₹6,500

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Course Includes

Duration3 Months
Enrolled0
Lectures90
Videos0
Notes0
CertificateYes

What you'll learn

Course Description

The Certificate in Digital Marketing is a practical, career-oriented course designed to teach learners how to promote businesses, brands, products, and services through digital platforms. The course covers SEO, Social Media Marketing, Content Marketing, Google Ads, Online Advertising, Email Marketing, Analytics, and practical digital marketing strategies.

Learners will gain hands-on experience in creating digital campaigns, managing social media presence, improving online visibility, generating leads, and measuring marketing performance.

Suitable for: Students, Job Seekers, Business Owners, Freelancers, Entrepreneurs and anyone interested in building a career in digital marketing.

Course Syllabus

Digital Marketing Course – Syllabus

Module 1: Introduction to Digital Marketing

What is Digital Marketing?
Traditional vs Digital Marketing
Digital Marketing Channels
Online Customer Journey
Digital Marketing Strategy
Career Opportunities

Module 2: Website & Landing Pages

Website Basics
Domain & Hosting Overview
Website Structure
Landing Pages
Call-to-Action (CTA)
Basic Website Optimization

Module 3: Search Engine Optimization (SEO)

Introduction to SEO
Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO Basics
Meta Title & Description
Link Building
Local SEO
SEO Tools & Reporting

Module 4: Social Media Marketing

Facebook Marketing
Instagram Marketing
YouTube Marketing
LinkedIn Marketing
Social Media Profile Optimization
Content Planning
Hashtags & Engagement
Social Media Strategy

Module 5: Content Marketing

Content Marketing Fundamentals
Content Strategy
Blog & Article Writing
Social Media Content
Copywriting Basics
Visual Content Creation
Content Calendar
AI Tools for Content Creation

Module 6: Google Ads & Online Advertising

Introduction to Paid Advertising
Google Ads Fundamentals
Search Campaigns
Display Advertising
YouTube Advertising
Keyword & Audience Targeting
Ad Copy Creation
Campaign Budgeting
Basic Campaign Optimization

Module 7: Email & WhatsApp Marketing

Email Marketing Basics
Email Campaign Creation
Lead Generation
Newsletter
Customer Communication
WhatsApp Business
Broadcast & Promotional Messages

Module 8: Analytics & Performance

Introduction to Digital Analytics
Google Analytics Basics
Google Search Console
Traffic & Engagement
Conversion Tracking
Leads & ROI
Campaign Performance Reports

Module 9: Lead Generation & Business Marketing

Lead Generation Strategies
Online Forms
Sales Funnel Basics
Local Business Marketing
E-commerce Marketing Basics
Remarketing Concepts
Customer Retention

Module 10: Practical Projects

Create a Digital Marketing Strategy
SEO Keyword Research Project
Social Media Content Plan
Create a Business Social Media Campaign
Design a Google Ads Campaign
Create an Email/WhatsApp Campaign
Website/Business Performance Analysis
Final Digital Marketing Project

Eligibility

Who can apply for this course

10TH

Course Fees

₹6500/-

Discounted Fees

₹ 5500/-

Course Duration

3 Months

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CERTIFICATE In Digital Marketing DM(S-CD-7905)

Course Includes

What you'll learn

Course Description

Course Syllabus

Digital Marketing Course – Syllabus

Module 1: Introduction to Digital Marketing

Module 2: Website & Landing Pages

Module 3: Search Engine Optimization (SEO)

Module 4: Social Media Marketing

Module 5: Content Marketing

Module 6: Google Ads & Online Advertising

Module 7: Email & WhatsApp Marketing

Module 8: Analytics & Performance

Module 9: Lead Generation & Business Marketing

Module 10: Practical Projects

Eligibility

Course Fees

Review

Featured review

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